Each of my projects address a specific sub-problem of the writing market. The Co-Writers is about developing a writing habit. Bouquin is about publishing big bodies of work to make a living from writing. Sipreads was born from the fact that you can't be a great writer without being a great reader. I work as a freelance writer because it's a great way to get feedback about your writings to improve and it helps me being financially independent. I want to write books because my writings are useless without deep subject-matter expertise, flow, and structure.
The problem is I'm having a hard time conveying what I'm doing as a one-man business. It does look like I'm all over the place, but the common objective appears crystal-clear to me: I want to understand how to be a better writer. If I can learn things for myself, there is hope I can convey it to others, be it in the form of software solutions or writings.
This is why I'm thinking of creating a single umbrella brand. Not only to clarify my value proposition as a solopreneur, but also to seamlessly generate cross-portfolio opportunities.
I'm not sure about how I would present this umbrella brand, but I like the idea of a B2B studio/lab/atelier/garage focusing on the intersection of tech and writing.