Designing a Logo 2

I previously wrote about why you shouldn't hire a designer to make your logo when your digital product is still at an early stage. But how do we proceed then? Here is a simple process I use.

  1. Note down the keywords associated with your activity. For 200WaD, that would be writing and community.
  2. Find symbols and expressions derived from the keywords. The act of writing can be symbolized by a pen or letters. A community is a circle. A given word always belongs to bigger semantic fields, and browsing through them can give you associative ideas.
  3. Play around with some logo concepts on a piece of paper. Make the shapes are as geometric as possible because it will make the logo easier to memorize.
  4. Once you settle with an idea, scan your drawing or reproduce it in your image editor.
  5. In your image manipulation program, draw circle paths following the golden ratio (1.618).
  6. Superpose the circles on your drawing's curves.
  7. Once your drawing has been reproduced with overlapping areas from the aforementioned circles, start filling them up with color.
  8. Use a monochromatic version of your logo to vectorize it using an online converter (png to svg).
  9. Use the svg file to generate logos at the correct resolution. For a favicon, for example, you'll need a squared version of your logo at a resolution that is a multiple of 32x32. In a website navigation bar, you'll need a clean-cut version of the logo (without margins).

If your logo is complex, you might want to create each main part one by one. Take your time.

Also, ask someone else's opinion. I draw a logo yesterday for my new product, and it turns out it looks more like a butt than a bird. I didn't see it at first.

Designing is hard, but you can pull out a decent result with some time on your hands.